We are bombarded with advertisements every day. Trademarks play the decisive role in this. Your company probably wants customers to recognize your trademark as belonging to your company. Qualities such as durability, reliability, lifespan and price are linked to a brand. A trademark as part of your brand is an inseparable part of a company's identity.
Brand awareness has grown considerably in recent decades. Trademarks are the most prominent aspects of brands, i.e. names, logos, slogans and even colour combinations. Besides multinationals heavily investing in their trademarks, more and more SMEs and many self-employed people realize the commercial value of trademark protection. Unfortunately, the battle for trademark protection is often fierce and it is frustrating and expensive for any company having to change its entire marketing strategy because the trademark it created infringes on a competitor's older registered trademark.
To avoid these problems, a professional trademark search is recommended as is applying for a trademark registration as soon as possible.
In practice, unfortunately, the latter is less simple than it seems. Your trademark should not describe your product or service. Therefore, a brand like "pink croissant" for a croissant with a pink sugar coating is a no go. As you can read in my blog (in Dutch), the world of trademarks is quite complicated. My sincere advice is to seek advice from a trademark professional. And you've come to the right place!
Despite this complexity, protecting your trademark can be a very good investment in your company. The success of your brand will certainly reflect on your future products and services sold under a recognizable trademark!
Please note: a trademark can remain valid forever if you renew it every 10 years. Supplementary note: actually use your brand commercially within 5 years, otherwise it may expire!
After registration in the Benelux, registration is also possible throughout the EU, or even worldwide (to a maximum of more than 110 countries in one go). René de Torbal, owner of MarkPoint-One may act as your official representative for BOIP and for EUIPO (The EU Office for Trademarks and Designs Registration).
MarkPoint-One is therefore your partner to affordably realize and maintain protection of your brand. In addition to trademark protection, MarkPoint-One is the address to also register a design right (i.e. the aesthetics or appearance of a design) of your product, preventing your creativity to be copied. A design right is valid for a maximum of 25 years.
René is also a proficient and experienced patent writer and intellectual property advisor with more than 25 years of experience in this field. See patentpunt.nl.
Call or WhatsApp directly: +31 (0) 6 363 45 020, or visit my office in Eindhoven.